6.7 补充阅读
创建技能挑战课程的详细步骤
——备注：内容来自 Derek Johanson 的课程 Email-Based-Business 。
[EBB] #21 - 课程构建(第1部分):挑战课程大纲制定
嘿 你好!
你已经有了挑战的概念。
你已经写好了一个简单的销售页面……或者准备发送给你的邮件列表的一系列邮件。
你已经设置好了一些技术环节,包括结账流程和 Kit(或你的邮件服务商)中的序列。
你已经开始销售你的挑战,而且很有效!
"天哪!现在怎么办!?"
如果你的挑战开始售卖,你就得开始实际编写每日课程,引导你的客户完成挑战。
但不要紧张,因为你实际上只需要比你的客户提前几个小时就行(特别是当涉及到技能培养型挑战邮件课程时,你不需要教授逐步方法)。
今天我将向你展示我用来制定和编写挑战课程大纲的确切系统。
和往常一样,这很简单。
你将学到的关于制定挑战大纲的知识,以后在构建其他类型的课程时也会派上用场。
所以这基本上是"如何构建课程"的第一部分。
EDC 挑战大纲制定方法
这直接来自我的 Email Delivered Courses 产品(EBB 客户折扣码自动应用),这是我用来制定每个挑战和课程大纲的系统。
这个过程有三个简单的步骤:
- 步骤1: 头脑风暴 5-10 个广泛的"模块"或主题领域
- 步骤2: 在每个模块下添加"核心主题"的简短要点
- 步骤3: 在每个核心主题下添加行动步骤
首先考虑主题领域,然后让它们自然地成为单独的邮件。
一开始不要试图按天或周来组织。只需将所有想法按逻辑主题组整理出来。
步骤1:列出 5-10 个广泛模块
首先头脑风暴别人成功完成挑战需要涵盖的主要领域。
这些不是天数或周数——它们是广泛的主题领域。
不要在这一步过度思考。只需头脑风暴别人需要掌握的主要领域。
步骤2:在每个模块下添加核心主题
现在将每个模块分解成需要涵盖的具体主题。
将这些视为"章节中的小标题"——你将实际教授的各个内容。
这时你开始看到什么将成为单独的邮件,但你仍然不是在按天考虑。
步骤3:添加实际步骤
对于每个核心主题,添加一句话的要点,描述该主题如何完成。
这是你捕捉具体步骤、常见问题和实际细节的地方。
如何将大纲转化为每日邮件
一旦你有了完整的大纲,以下是如何将其转化为实际挑战邮件的方法:
首先将你的核心主题视为一封邮件课程。
模块下的每个要点都成为一封潜在的邮件。
看看我们的呼吸法例子:
- 唤醒呼吸 = 邮件
- 咖啡替代呼吸 = 邮件
- 10分钟能量提升 = 邮件
- 专注呼吸 = 邮件
- 会议前呼吸 = 邮件
我没有给每封邮件编号,我只是将它们视为挑战中的潜在课程/邮件。
然后我在需要时做简单的调整:
- 合并简单技巧: 如果两个技巧都很快(各5分钟)且相关,就把它们放在一封邮件课程中。"会议前呼吸"+"学习时段呼吸"变成"工作专注呼吸"。
- 拆分复杂技巧: 如果一个技巧很复杂或有多个步骤,就将其拆分成2-3封邮件。
但说实话?
第一次挑战保持简单。
挑战课程的真实示例
我创建了一个 Google 文档,其中包含我实际运行过的一个挑战(课程本身)。
这个挑战叫做"每日一邮挑战"。
我只运行了这个挑战5天,参加费用是7美元。
挑战课程示例。（vava 备注：没有🪜的话，见下方附件）
你会看到它有多简单直接。
我称它为"高级"是因为,现在,我会直接将所有培训内容放入邮件课程本身,而不是把人们引导到单独的 Google 文档。
技术说明:这如何与你的 Kit 设置连接
记得你在 Kit 中创建的空邮件序列吗?你的大纲直接映射到该序列:
- 欢迎邮件: 即将到来的挑战概述(从你的整个大纲中提取)
- 每日邮件: 每封邮件一个核心主题
- 总结邮件: 下一步和过渡到你的其他产品
你将在邮件发送前1-2天编写这些邮件,使用你的大纲作为路线图,但根据客户反馈和问题(如果有的话)进行调整。
行动事项
创建你的挑战大纲:
- 打开 Apple Notes 并创建一个标题为"[你的挑战名称] 大纲"的新笔记
- 头脑风暴 5-8 个广泛模块,你的挑战将涵盖(模块越少 = 更集中或更短的挑战)
- 在每个模块下列出 2-4 个具体技巧或主题(这些成为你的每日邮件)
- 在每个核心主题下添加行动步骤(你将在每节课中写的内容)
- 计算你的总技巧数——你应该总共有 7-28 个,非常适合 1-4 周的挑战
- 查看上面 Google 文档中的挑战示例课程,获取灵感并了解有效的挑战实际上有多简单
你的大纲应该花 30-45 分钟创建。如果时间更长,说明你想得太多了。
记住:这个大纲服务于你的邮件业务目标,即让买家加入你的列表,并了解他们真正想从你这里购买什么。
这不是关于创建完美的挑战——而是为你更大的产品(旗舰产品、支柱产品、教练/咨询等)创建一个有利可图的测试场。
— Derek
附言
我看到人们在制定挑战大纲时犯的最大错误是把它们搞得过于复杂。
看看 Google 文档中的那个真实示例——你会惊讶于实际挑战有多简单。
简单就是更好。
[EBB] #21 - Course building (part 1): Outlining challenge lessons
Hey Jacky!
You’ve got your challenge concept.
You’ve written a simple sales page... or a series of emails to send to your list.
You’ve set up some tech, including the checkout and the sequence in Kit (or your email provider).
You've started selling your challenge and it's working!
"Oh sht! Now what!?"*
If your challenge starts selling, you've got to actually start writing the daily lessons that will guide your customers through the challenge.
But don't stress because you literally only need to be a few hours ahead of your customers (especially when it comes to Skill-Building Challenge email lessons where you're not teaching a Step by Step Method).
Today I’m going to show you the exact system I use to outline and write challenge lessons.
Per the usual, it's pretty simple.
And what you'll learn about outlining challenges, will also come in handy later when you're building other types of courses.
So this is basically part one of "how to build a course".
The EDC Method for Outlining Challenges
This comes directly from my Email Delivered Courses product (discount code for EBB customers applied automatically), and it’s the system I’ve used to outline every challenge and course I’ve ever created.
The process has three simple steps:
- Step 1: Brain dump 5-10 broad “modules” or topic areas
- Step 2: Add short bullet points under each module for the “core topics”
- Step 3: Add action steps under each core topic
Think in topic areas first, then let those naturally become individual emails.
Don’t try to organize by days or weeks initially. Just get all the ideas out in logical topic groups.
Step 1: List 5-10 broad modules
Start by brain dumping the main areas someone needs to cover to complete your challenge successfully.
These aren’t days or weeks - they’re broad topic areas.
Don’t overthink this step. Just brain dump the major areas someone would need to master.
Step 2: Add core topics under each module
Now take each module and break it down into specific topics that need to be covered.
Think of these as “sub-headings in a chapter” - the individual things you’ll actually teach.
This is where you start to see what will become individual emails, but you’re still not thinking in days.
Step 3: Add actual steps
For each core topic, add 1-sentence bullet points describing how that topic gets done or completed.
This is where you capture the specific steps, common issues, and practical details.
How your outline becomes daily emails
Once you have your complete outline, here’s how you turn it into actual challenge emails:
Start by thinking of your core topics as one email lesson.
Each bullet point under your modules becomes one potential email.
Looking at our breathwork example:
- Wake up breathing = Email
- Coffee replacement breath = Email
- 10 minute energy boost = Email
- Concentration breathing = Email
- Pre-meeting breathing = Email
I’m NOT numbering each email, I’m just thinking of those as potential lessons/emails in the challenge.
Then I make simple adjustments if needed:
- Combine simple techniques: If two techniques are quick (5 minutes each) and related, put them in one email lesson. “Pre-meeting breathing” + “Study session breathing” becomes “Focus Breathing for Work.”
- Split complex techniques: If one technique is complicated or has multiple steps, split it across 2-3 emails.
But honestly?
Keep it simple for your first challenge.
Real example of a challenge lesson
I’ve created a Google Doc with an actual challenge I ran (the lesson itself).
The challenge was called the "Email-a-Day Challenge".
I ran this challenge for 5 days only, and it was $7 to join.
You’ll see how straightforward it is.
I'm calling it "advanced" because, now-a-days, I'd just put all the training into the email lesson itself instead of sending people to a separate Google Doc.
Technical note: How this connects to your Kit setup
Remember the empty email sequence you created in Kit? Your outline directly maps to that sequence:
- Welcome email: Overview of the challenge ahead (pulls from your entire outline)
- Daily emails: One core topic per email
- Wrap-up email: Next steps and transition to your other products
You’ll be writing these emails 1-2 days ahead of when they send, using your outline as the roadmap but adapting based on customer feedback and questions (if you get any).
ACTION ITEM
Create your challenge outline:
- Open Apple Notes and create a new note titled “[Your Challenge Name] Outline”
- Brain dump 5-8 broad modules your challenge will cover (fewer modules = more focused or shorter challenge)
- List 2-4 specific techniques or topics under each module (these become your daily emails)
- Add action steps under each core topic (what you’ll write in each lesson)
- Count your total techniques – you should have 7-28 total, perfect for a 1-4 week challenge
- Review the challenge example lesson in the Google Doc above for inspiration and to see how simple effective challenges actually are
Your outline should take 30-45 minutes to create. Any longer and you’re overthinking it.
Remember: This outline serves your Email Based Business goals of getting buyers on your list and learning what they really want to buy from you.
It’s not about creating the perfect challenge – it’s about creating a profitable testing ground for your bigger products (flagship, pillar, coaching/consulting, etc.).
— Derek
P.S.
The biggest mistake I see people make with challenge outlines is overcomplicating them.
Check out that real example in the Google Doc – you’ll be surprised how simple the actual challenge is.
Simple is better.
附件：挑战课程示例。
英文原文 + 中文翻译
Challenge Lesson Example (Advanced)
What’s in this document
This is the first lesson from the Email-a-Day Challenge - a 5 day, $7 challenge, to write 1 simple email per day.
This shows the complete structure: a short announcement email that drives to a detailed Google Doc with specific instructions, examples, and practice materials.
The Challenge Email (Day 1)
Subject: [EAD-Challenge] Challenge #1 is here!
Hey --
Let's go!
The first prompt is up!
[Link] Email-a-Day Challenge #1
You're tasked with writing a "Welcome Email" for Monday.
Remember that the purpose of this challenge is to just write.
We want 5 emails done and ready to go by the end of the week.
I've provided a prompt, a little bit of training in a video, and an example email to model. For those without a product, I've provided a practice product.
If you'd like to get your copy reviewed, submit a Google Doc link to your copy in the Email-a-Day Challenge Facebook Group.
The deadline for submissions is Monday, October 10th at 12noon Pacific/Los Angeles time.
Click the button below, read the Google doc & watch the video and get started with the email copy challenge!
— Derek
Take Challenge #1: Write A Welcome Email →
The Google Doc (Detailed Instructions)
Here’s a link to view the live Google Doc.
You can also view the challenge video.
Document Name: EAD Challenge #1
CHALLENGE #1: WRITE A "WELCOME" EMAIL
For Day 1, the challenge is to write a Welcome Email for a daily newsletter.
Watch the video for more details.
Estimated word count: ~250 - 750 words (At the most. Don't go over that).
+++++
HOW TO STRUCTURE YOUR WELCOME EMAIL
- Subject line:
- Welcome to {my/the} {adjective} newsletter topic
- Email body copy:
- Say hi, welcome to the newsletter.
- Tell them what you write about (Optional: Include delivery schedule for the newsletter)
- Be opinionated, set expectations, and try to filter & weed people out.
- Unsubscribe if... (the more creative the better).
- Keeps people engaged, they feel "special" to be on the list. Experts & leaders are opinionated.
- Get them to reply with their biggest struggle.
- Include a P.S. with a discount or CTA to fill out a survey (identification)
- Optional second P.S.: Add email address to "safe" list.
Example Emails For Ethical Modeling:
Welcome Email Example:
Please watch the video to understand how to use this email.
+++++
PRACTICE INDUSTRY/PRODUCT:
If you don't have a product or service to write for, use this to practice (video describes more):
- Industry: Health
- Newsletter: Daily tips & tricks on the carnivore diet
- CTA:
- Potential Discount: 15% discount on first order in the carnivore diet supplement store
- Potential Survey: What issues prompted you to want to switch to the carnivore diet. Or how many pounds to lose?
+++++
EXACTLY WHAT TO DO NOW:
1. Watch the training video here.2. Write your email.3. Put your email in a Google Doc.
挑战课程示例(进阶版)
本文档包含什么
这是"每日邮件挑战"的第一课 - 一个为期5天、售价7美元的挑战,每天写1封简单的邮件。
这展示了完整的结构:一封简短的通知邮件,引导至一个包含具体指示、示例和练习材料的详细Google文档。
挑战邮件(第1天)
主题:[EAD-挑战] 挑战#1来了!
嘿 --
开始吧!
第一个提示已发布!
[链接] 每日邮件挑战#1
你的任务是为周一写一封"欢迎邮件"。
记住,这个挑战的目的就是写作。
我们希望在本周结束前完成并准备好5封邮件。
我提供了一个提示、一个视频培训和一封示例邮件供参考。对于没有产品的人,我提供了一个练习产品。
如果你想让别人审阅你的文案,请在每日邮件挑战Facebook群组中提交你文案的Google文档链接。
提交截止时间为10月10日星期一太平洋/洛杉矶时间中午12点。
点击下方按钮,阅读Google文档并观看视频,开始邮件文案挑战!
— Derek
[参加挑战#1:写一封欢迎邮件 →]
#
Google文档(详细说明)
你也可以观看挑战视频。
文档名称:EAD 挑战#1
挑战#1:写一封"欢迎"邮件
第1天,挑战是为每日通讯写一封欢迎邮件。
预计字数:约250 - 750字(最多。不要超过)。
+++++
如何构建你的欢迎邮件
- 主题行:
- 欢迎来到{我的/这个}{形容词}通讯主题
- 邮件正文:
- 打招呼,欢迎订阅通讯。
- 告诉他们你写什么内容(可选:包括通讯的发送频率)
- 表明立场,设定期望,并尝试筛选和过滤读者。
- 如果...请取消订阅(越有创意越好)。
- 保持读者参与度,让他们感觉在这个列表上很"特别"。专家和领导者都有鲜明立场。
- 让他们回复他们最大的困扰。
- 包含一个附言(P.S.),提供折扣或行动号召来填写调查问卷(识别)
- 可选的第二个附言:将邮件地址添加到"安全"列表。
用于规范参考的示例邮件:
欢迎邮件示例:
请观看视频了解如何使用这封邮件。
+++++
练习行业/产品:
如果你没有可以为其写作的产品或服务,请使用以下内容进行练习(视频中有更多说明):
- 行业:健康
- 通讯:关于肉食饮食的每日提示和技巧
- 行动号召:
- 潜在折扣:肉食饮食补充剂商店首单享15%折扣
- 潜在调查:是什么问题促使你想要转向肉食饮食。或者要减多少磅?
+++++
现在具体要做什么:
1. 观看培训视频点击这里。2. 写你的邮件。3. 把你的邮件放入Google文档。