七封信 The Seven Letters

补充课程

标准销售信仿写练习:The Productive Solopreneur

6.17 补充课程:标准销售信仿写练习

这一课把它当作标准、典型、最适合仿写的单篇产品推广销售信。仿写这篇会要求我们把产品、用户、结果、模块、价格、保证和购买动作梳理得极其清晰。

仿写结构

这封信使用的是一个非常清晰的四部分销售页结构:引言、销售论证、产品方案和报价、收尾促成。仿写时不要急着追求漂亮句子,先把每一部分该承担的功能写完整。

一、引言

让读者马上觉得:这就是写给我的。

包含:预标题、标题、副标题、开场段落。这里要直接点出用户是谁、正在卡在哪里、最想得到什么结果。(以上仅限于对这篇的仿写,引言有很多种写法,核心目的是让读者愿意继续读下去,具体可以参考《高效开场》)

二、销售论证

证明你理解他们的问题,并且你有一个不同于旧方法的解决方案。

写法:描述他们现在的现实和感受,讲出你的发现、故事或方法,再描绘问题解决后的可能生活。

三、产品方案和报价

简单、直接、自信地告诉他们买到的到底是什么。

包含:产品名称、产品是什么、它如何起作用、里面有哪些模块或部分,以及每个模块能带来什么具体帮助。

四、收尾促成

消除最后的犹豫,并给出立即行动的理由。

包含:价格、保证、紧迫性,以及一步一步告诉读者如何购买。

可以用这张清单检查你的仿写稿:

  1. 引言是否能吸引读者继续读下去?
  2. 销售论证是否真的写出了他们的挣扎、情绪和你解决问题的方式?
  3. 产品方案和报价部分是否把产品讲得足够清楚,清楚到读者知道自己会得到什么?
  4. 收尾促成是否有价格、保证、行动理由和明确下一步?

中文版销售信(附带原文)

引言

独立创业者

学习如何在接下来的 48 小时内,把你的每日产出提高 5-10 倍

每天完成一整周的工作量,或者获得更多没有负罪感的休息时间。由你选择。The Productive Solopreneur 会告诉你如何做到。

如果你是一位独立创业者,因为自己每天完成的工作太少而感到内疚、羞愧和沮丧,我可以告诉你如何在接下来的 48 小时内,把你的每日产出提高 5-10 倍。

听起来也许有点夸张:我居然说可以让你的生产力提高 5-10 倍,而且只需要 48 小时。

但这其实没有那么离谱。

销售论证

我猜你现在很难真正完成很多工作。

你知道所有关于生产力的“规则”。你读过书,看过 YouTube 视频,也知道各种最好的生产力“技巧”和“方法”。也许你发现一个新技巧时,它能有效一两天;但很快,一切又会崩掉。每一次都是这样。然后你又回到原点。

你每天只工作 2-3 个小时就精疲力尽。你会因为自己只能做到这些而生自己的气,于是试图强迫自己多工作一点,但这只会让问题更糟。

通常就在这个时候,你会打开 TikTok、Reddit 或 Instagram,想着自己也许只是需要休息 15 分钟;但这很快就变成 2-3 个小时的刷屏。

等你准备重新开始工作时,现实生活又插了进来:孩子提前放学回家、有人上门维修、某条短信必须立刻处理。你不得不停下来应对这些事。到这时,已经下午 4 点了。

你本来应该已经结束一天的工作,但实际上几乎没有产出,而且感觉非常糟糕。你答应自己晚上再补一点工作,但就算真的去做了,也已经累到做不出什么,只会因为又浪费了一天而更内疚。

你越这样做,就越偏离自己的节奏。每天都更糟,直到最后你从社交媒体开始一天,中午之前就彻底放弃,几乎什么也没有产出。

你对自己感到沮丧、羞愧。每当有人问起你的业务进展如何时,你都会觉得尴尬。更糟糕的是,有些人看得出情况很差,甚至不再问你。

事情是这样的:这个问题是可以修复的。事实上,它几乎可以在一夜之间被修复。

而且你能做到的,比你以为自己能做到的多得多。根据我的经验,平均可以多 5-10 倍。当然,这也没有那么夸张,因为你现在的产出大概确实不算太高,对吧?

但解决办法不是继续做你一直在做的那些事。它需要一次彻底的心智转变:在你的大脑里安装一个新的生产力操作系统。当你完成这件事,结果会立刻出现,而且非常明显。是那种明天就能体验到的结果。

举个例子。我的生意建立在销售数字课程上。我不只要制作课程,还要为课程写销售信,并且把人带到这些销售信面前。

但如果我花几个月做出一门课程,最后才发现没有人想要,或者方向完全错了怎么办?如果我花几周写一封销售信,结果它根本不转化怎么办?

很久以前,每当我坐下来工作,这些想法都会让我陷入恐慌,最后什么也做不出来。我会听见脑子深处那个声音说:“如果这件事可能失败,那做它有什么意义?如果你只是在浪费时间呢?为什么还要做?”

所以无论我写多少感恩日记、冥想多少次、做多少积极肯定,我仍然会拖延、找借口,一整天都很难完成任何事,同时还要和那个声音对抗。

真正解决这个问题的,不是番茄钟、完美待办事项软件,也不是任何生产力潮流。真正解决问题的,是把即时反馈放进我的工作里。

所以我不再花几个月盲目制作一门不知道有没有人想要的课程,而是发展出一种方式:面向已经付费的真实客户,按天、实时地制作课程。

我也不再花几周写一封销售信,而是找到一些精简公式,让我只用 1-2 天写作,就能得到 80% 的效果。

现在,如果我有一个新课程想法,我可以在 48 小时内开始销售它,然后面向真实客户实时搭建它,而这些客户会在每一步给我反馈。

拥有这种即时反馈,意味着我脑子里不再有那个破坏我的声音,不再不断告诉我自己可能只是在浪费时间。我知道自己每天工作时,都会马上知道我是在推动业务前进,还是需要调整。

我在几乎每一个我咨询过的独立创业者业务里,都看到了这样的机会。是的,这种即时反馈也可以发生在你的业务里。事实上,你今晚就可以做一些事,让你明天获得这种即时反馈。

这只是许多心智转变中的一个例子,而正是这些转变让我有效地把每日产出提高了 5-10 倍。

我想向你展示,如何在你的业务里完成同样看似“不可能”的时间线。我会告诉你如何立刻拥有你有史以来最好的一天工作状态。它会很快变成你最好的一周、最好的一个月、最好的一年,而且没有精疲力尽或疲惫感。

你会学会如何每天只工作 3-4 小时,却完成比过去一周还多的工作,同时产出你人生中最好的作品;随时想休息时,可以无负罪感地休息几天,甚至几周,因为你的进度已经远远领先;并成为那个让别人忍不住想:“他们到底是怎么完成这么多事的?”的人。

如果你准备好了,下面就是我们会怎么做。

产品方案和报价

介绍:The Productive Solopreneur。

保证你在接下来的 48 小时内,把每日产出提高 5-10 倍。

The Productive Solopreneur 是一门 5 个模块的课程,它会告诉你如何在接下来的 48 小时内,把你的生产性产出提高 5-10 倍。这样你就可以终于毫无压力地处理业务里的每一项任务,或者只是获得更多没有负罪感的休息时间。

而且你会几乎在一夜之间看到结果。

这门课程专门为独立创业者设计,他们独自承担业务中的每一部分,并且因此感到不堪重负。

我不会给你一堆零散的生产力技巧,而是会告诉你如何安装一个全新的工作心智模型。

提醒:这不会很轻松。丢掉几十年来形成的坏习惯,从来都不容易。一开始,你一定会紧紧抓住旧方式不放。

但当你完成课程,并且一切真正“接通”时,你几乎不可能不立刻体验到 5-10 倍的产出提升,同时做出你人生中最好的工作,并且比过去任何时候都更能掌控自己的业务。你也几乎不可能再回到旧方式里。

课程分为 5 个模块:

模块 1:真正让你赚钱的事情
我们需要先理清你的优先级。我可以保证,你每天做的任务里有 80% 可以完全删掉,而且对你的收入没有任何影响。即使你现在不相信我,我也可以向你证明这一点,并且立刻让你的产出至少翻倍。

模块 2:无情删减
如果你每天做的 80% 任务都没有意义,它们就必须被拿掉。但删掉它们,说起来容易,做起来难。在这个模块里,我们会真正检查你的日常任务,并且删掉除了绝对必要事项之外的一切。

模块 3:边界
你每天分心的主要原因之一,是你缺乏边界,包括对自己,也包括对他人。但要解决这个问题,你需要以一种完全不同的方式看待自己和自己的工作。仅仅这个模块,就能保证给你 5 倍生产力提升。

模块 4:系统化你的赚钱任务
我保证,你的业务里只有 1-3 项任务创造了几乎所有收入。如果你能彻底系统化这些任务,你就能把速度提高 10 倍,同时产出你人生中最好的作品。这个模块里,我们就会做这件事。

模块 5:超人时间与精力管理
如果你没有根据自己的生物化学和昼夜节律来批量安排每日与每周任务,你现在可能只发挥了真实能力的十分之一。这个模块里,我们会修复这一点。

“我原本以为 5 倍提升是夸张说法,但我实际测量后发现,使用 The Productive Solopreneur 之后,我的产出是以前的 14 倍。而且我的业务今年到目前为止已经增长了 3 倍。这门课应该在学校里教授。”

— Bob Jones

“天啊,我刚刚看了这个月的数据……我这个月的收入有望超过去年全年。我以前根本不觉得自己有能力做到这件事。这是我人生中第一次真正感觉自己能掌控工作。”

— Sally Smith

收尾促成

如果你是一位正在为完成工作而挣扎的独立创业者,你需要 The Productive Solopreneur。

它会把你的产出提高 5-10 倍,让你完成你人生中最好的工作,并且每天结束时都能感到真正恢复了精力。

它被设计出来,就是为了真正改变你的生活。它也专门为那些肩上承担很多东西的独立创业者而做。

即使你的产出只提高 2 倍,每年也可能为你带来几万甚至几十万美元的价值。

这就是为什么,当我用私人工作坊形式教授它、收费 5,000 美元时,它依然非常划算。平均每位参与者都获得了 10 倍到 100 倍的投资回报。

如果你认真对待自己的业务,这就是一笔不需要犹豫的投资。谁会不愿意花 5,000 美元,换回 50,000 到 500,000 美元?

也正因为如此,我把这门自学版课程定价为 297 美元,同样让它成为一个不需要犹豫的选择。完全相同的材料和价值,只需要原价的二十分之一。

但你需要现在就行动,因为这门课程只开放到下周一。之后,购买窗口会关闭,直到 6 个月后才会再次开放;到那时,我无法保证课程还是同样的价格。

要获得 The Productive Solopreneur 的访问权限,只需要点击下面的按钮。你会被带到一个页面,在那里输入信用卡信息。提交购买后,你会立刻进入私密会员区,并可以马上开始。

期待在里面见到你。

今天就把你的生产力提高 5-10 倍

立即购买

5 倍产出保证

如果按照这个系统执行之后,你每周的产出没有至少提高 5 倍,那么在接下来的 30 天内,随时给我发一封邮件,我会把钱全部退给你,不问任何问题。

我希望你能 100% 安心,觉得这是你为自己和业务做过的最好投资。

要么它有效,要么你不用付钱。

English Original

Solo Entrepreneurs

Learn how to 5x-10x your daily output in the next 48 hours

Get a week's worth of work done every day — or take more guilt-free time off. Your choice. The Productive Solopreneur will show you how.

If you’re a solo entrepreneur who feels guilt, shame, and frustration because of how little you’re getting done every day — I can show you how to 5x-10x your daily output in the next 48 hours.

It might seem like an exaggeration to say I can give you a 5x-10x boost in productivity, and do it in just 48 hours...

But it’s not actually that crazy.

My guess is you’re struggling to get much done now.

You know all the "rules" of productivity.

You’ve read the books, watched the YouTube videos, and know all the best productivity "tricks" and "hacks".

And maybe when you find a new trick you hadn't heard of before, it'll work great for a day or two...

But then everything quickly collapses. Every single time.

And then you're back to square one.

You’re getting exhausted after just 2-3 hours of work every day.

You get upset at yourself that that’s all you can do.

So you try to force yourself to work more...

...but that just makes the problem worse.

It’s around this point that you open up TikTok or Reddit or Instagram, thinking maybe you just need a quick 15 minute brain break... but that quickly turns into a 2-3 hour binge session.

Then when you’re ready to work again, real life kicks in — all the unplanned stuff like one of your kids coming home early from school, or a worker coming to your home to fix something, or a text message that needs to be handled immediately — and you need to step away to deal with it.

By this point it’s already 4pm.

You’re supposed to be done for the day...

But you’ve barely produced any work and you feel like shit.

You promise yourself you’ll fit in a little more work at night... but if you even manage to do it (unlikely), you’re completely exhausted and get nothing done — except making yourself feel even more guilty for wasting another workday.

And the more you do this, the more you fall off your routine.

Every day gets worse...

Until finally you're starting your day with social media, giving up entirely by noon, and producing almost nothing.

You’re frustrated with yourself, feel shame, and are embarrassed any time someone asks how your business is going — or, worse, they see how badly it’s going and don’t bother asking at all.

Here’s the deal: this is fixable.

In fact, it can be fixed nearly overnight.

And you can be doing A LOT more than you think you’re capable of — 5x-10x more on average, I've found (which actually isn't all that crazy since your output isn't probably that great at the moment, right?).

But it’s not doing the things you’ve been doing.

It requires a complete mental shift.

Installing a new productivity operating system on your brain.

When you do, the results are immediate and profound.

Like... results you can experience TOMORROW.

Let me give you an example.

My business is built around selling digital courses.

I need to not only make the courses, but also create sales letters for them and get eyeballs on those sales letters.

But what if I spend months creating a course only to learn that no one wants it — or I've completely missed the mark?

Or what if I spend weeks putting together the sales letters and they don't convert?

Long ago, those thoughts would make me panic every time I sat down to work — and ultimately do no work at all.

I'd hear that little voice in the back of my head saying, "What's the point of doing this work if it might fail? What if you're just wasting your time? Why do it at all?"

So no matter how much I wrote in a gratitude journal, or meditated, or practiced positive affirmations...

I'd procrastinate, make excuses, and struggle to get anything done in a day while battling that voice.

But what fixed that problem wasn't Pomodoro time blocks, or finding the perfect to-do app, or any other productivity fad.

What fixed the problem was simply building instant feedback into my work.

So instead of spending months blindly making courses I wasn't sure anyone wanted, I developed a way to make courses in real time, day-by-day, to live paying customers.

And instead of spending weeks on a single sales letter, I found streamlined formulas that allowed me to get 80% of the results with just 1-2 days of writing.

So now if I have a new course idea...

I can start selling it within 48 hours.

And then build it in real time to live customers who are giving me feedback every step of the way.

Having this kind of instant feedback means I no longer have a voice in my head sabotaging me, telling me that I might be wasting my time.

I know that every day I work, I'll instantly know whether I'm moving my business forward — or need to adjust.

I see these opportunities in just about every solopreneur business I've consulted inside.

Yes, instant feedback like this is possible in your business.

In fact, there are things you could do tonight that will allow you to get this kind of instant feedback tomorrow.

And this is just one example of the many mindset shifts that have allowed me to effectively 5x-10x my daily output.

I want to show you how to pull off the same "impossible" timelines in your business.

I'll show you how to immediately have your best work day ever.

Which will quickly turn into your best week ever.

Then your best month.

Then year.

Without exhaustion or fatigue.

You'll learn how to do more in 3-4 hours of work per day than you normally do in a week — while…

  • Outputting the best work of your life
  • Taking days (and sometimes weeks) of guilt-free time off at a moment’s notice whenever you want it because you’re so ahead of schedule
  • And becoming the person everyone looks at like, "How in the world do they get so much done?"

If you’re ready, here's how we'll do it.

Introducing...

The Productive Solopreneur

5x-10x your daily output in the next 48 hours — guaranteed.

The Productive Solopreneur is a 5 module course that will show you how to 5x-10x your productive output in the next 48 hours — so you can finally tackle every task in your business without stress, or just take more guilt-free time off.

And you'll see results literally overnight.

The course is designed specifically for solo entrepreneurs who are juggling every part of their business themselves and feeling overwhelmed.

Instead of giving you a bunch of one-off productivity tips, I’ll show you how to install an entirely new mental model for getting your work done.

WARNING: it won’t be easy.

Throwing away decades of bad practices never is.

You WILL cling to your old ways at first.

But when you’ve finished the course, and when everything "clicks", it’ll be impossible not to experience an immediate 5x-10x boost in output — while also doing the best work of your life and feeling more in control of your business than you ever have before.

It’ll also be impossible to ever go back to your old ways.

The course is broken down into 5 modules:

Module 1: What Actually Makes You Money

We need to start by getting your priorities straight: I can guarantee 80% of the tasks you do every day could be cut entirely and make no difference to your bottom line. Even if you don’t believe me, I can prove it to you and at least 2x your output immediately.

Module 2: Ruthless Cutting

If 80% of the tasks you do every day are pointless, they’ve got to go… but cutting them out is easier said than done. In this module we’re going to actually go through your daily tasks — and cut out everything but the absolute essentials.

Module 3: Boundaries

One of the main reasons you get distracted every day is because of your lack of boundaries — both for yourself, and for others. But fixing this problem requires viewing yourself — and your work — in an entirely different way. This module alone will give you a 5x productivity boost — guaranteed.

Module 4: Systemizing Your Money-Makers

I guarantee there are only 1-3 tasks you do in your business that make nearly all your money — and if you were able to radically systemize those tasks, you’d speed them up 10x while outputting the best work of your life. We’ll do exactly that in this module.

Module 5: Superhuman Time & Energy Management

If you aren’t batching your daily and weekly tasks according to your biochemistry and circadian rhythm, you’re currently operating at maybe 1/10th your true capacity. In this module we’ll fix that.

"I thought a 5x boost was an exaggeration but I measured it and I’m outputting 14x what I was before The Productive Solopreneur — and my business has tripled so far this year. This course should be taught in schools."

— Bob Jones

"Holy s%^t, I just looked over this month’s numbers… I’m on track to make more this month than I made all last year. I didn’t think I was capable of doing this. This is the first time in my life I’ve actually felt in control of my work."

— Sally Smith

If you're a solo entrepreneur struggling to get your work done, you need The Productive Solopreneur.

The Productive Solopreneur will 5x-10x your output, have you doing the best work of your life, and leave you fully recharged every day.

It's designed to legitimately change your life.

And it’s made for solo entrepreneurs who have a lot on the line.

Even a 2x increase in your output could be worth $10,000s or $100,000s per year to you.

Which is why it was a steal when I taught it in private workshops for $5,000.

The average attendee had an ROI of 10x-100x.

If you’re serious about your business, that’s a no-brainer investment.

Who wouldn't spend $5,000 to get back $50,000-$500,000?

And that’s why I've made this self-directed version of the course a no-brainer as well at only $297.

Exactly the same material and value — at 1/20th the price.

But you want to act right now because the course will only be open until next Monday.

After that, the cart will be closed until we open again in 6 months — at which point I can’t guarantee the course will be the same price.

To get access to The Productive Solopreneur, just click the button below. You’ll be taken to a page where you’ll enter your credit card details. Immediately after submitting your purchase, you’ll be taken to the private members area — and can get started immediately.

I look forward to seeing you inside.

5x-10x your productivity today

Buy Now

The 5x Output Guarantee

If following this system doesn't at least 5x your weekly output, then send me a single email any time in the next 30 days and I'll give you all your money back — no questions asked.

I want you to feel 100% safe this is the best investment you've ever made into yourself and your business.

It either works — or you don't pay.

仿写任务

选择一个你正在推广或准备推广的产品,完整仿写这封销售信。

  1. 先把你的产品梳理清楚:它给谁、解决什么具体问题、承诺什么结果、由哪些模块或部分组成、价格和保证是什么。
  2. 按四部分结构写:引言、销售论证、产品方案和报价、收尾促成。不需要另起结构,也不需要额外发挥。
  3. 引言里写清楚用户是谁、痛点是什么、梦想结果是什么。
  4. 销售论证里写清楚他们为什么一直卡住,以及你的解决方案为什么不同。
  5. 产品方案和报价部分要把产品讲到非常清楚,尤其是产品形式、工作原理、模块和每个模块的具体好处。
  6. 收尾促成写出价格、保证、紧迫性和明确的购买动作。
LEGEND LETTERS经典销售信案例库

英文原件 · 中文学习版 · 结构拆解